RCS Digital Selects ROO Group to Launch Online Video on the
小编导读:NEW YORK, March 27 /PRNewswire-FirstCall/ -- ROO Group (OTC Bulletin Board: RGRP - News), a global leader in online video solutions, has signed a multi-year agreement with RCS Digital, a wholly own
NEW YORK, March 27 /PRNewswire-FirstCall/ -- ROO Group (OTC Bulletin Board: RGRP - News), a global leader in online video solutions, has signed a multi-year agreement with RCS Digital, a wholly owned subsidiary of RCS Quotidiani (RCS Mediagroup), to deploy online video, content management and advertising solutions on the web sites of two of Italy''s highest circulated newspapers--Corriere della Sera and La Gazzetta dello Sport--in addition to an array of other RCS online properties.
The implementation of the ROO suite of products is expected to be completed during the beginning of the second quarter of 2008.
The ROO online video solution will enable RCS Digital to showcase its own original content on both and , as well as provide access to a selection from ROO''s large syndicated video library. The Corriere della Sera web site will feature primarily news and entertainment content, while La Gazzetta dello Sport will feature sports programming, including coverage of Italy''s prestigious Serie A soccer league. The sites will also feature live and interactive commentary from users, alongside breaking news stories and content delivered directly from the RCS in-house video studios.
RCS Quotidiani is one of Europe''s largest publishers of newspapers with a significant presence in Italy and Spain. Corriere della Sera''s site is currently the second most trafficked Italian information web site, with more than 11 million monthly unique visitors, and La Gazzetta dello Sport''s site is Italy''s #1 sport information web site, with almost 6 million monthly unique visitors (Nielsen Sitecensus, February ''08)."
RCS Digital recognizes the importance of high-quality online video in engaging our audience, so much so that we have devoted significant resources producing our own custom IPTV content to support our publications'' editorial content. By utilizing ROO''s proprietary online video solutions on the Corriere della Sera and La Gazetta dello Sport web sites, we will be able to better publish video and control our video assets, while making our video content available to a wider audience through ''user syndication'' and access to the broader ROO network," said Giorgio Riva, managing director of RCS Digital. "The ROO Media Player will provide our web site visitors with an enhanced experience that we expect to increase web traffic and drive advertising sales."
"This agreement with RCS Digital represents a significant step for ROO, as we move beyond the UK in our service of European markets, and begin to deliver on our 2008 commitment to expand our business outside English-speaking markets. The RCS publications are among the most widely read Italian-language news sources globally and the ROO Platform will enable our client to offer another level of content that will keep customers more engaged online," said Kaleil Isaza Tuzman, chairman and chief executive officer of ROO Group.
About ROO
ROO Group Inc. (OTC Bulletin Board: RGRP - News), through its 100% subsidiary ROO Media Corporation, is a global service provider enabling businesses to leverage their digital media assets and provide an enhanced user experience. The Company''s proprietary platform and content management system, the ROO Video Exchange, and a suite of related products, allows web sites and their advertisers to organize video content, target advertising and maximize views. ROO is the service provider of choice for companies seeking enterprise level solutions and effective strategies for monetizing digital media assets. The Company also operates an advertising agency business specializing in a variety of media services including direct marketing, brand planning and identity, media buying and packaging. ROO has offices in Dubai, Melbourne (Australia), New York, London, and Bogota (Colombia). For additional information, please visit
About RCS
RCS Digital is the company that runs and develops the RCS editorial assets in the digital media market: Corriere della Sera.it and thematic Channels, La Gazzetta dello Sport.it, Classifieds, IP Video, Mobile and Gaming.
RCS Quotidiani is the publisher of the RCS Mediagroup''s daily newspapers in Italy and in Spain. The company holds a leadership position in the national daily press in Italy and also in Spain, through its associate company Unidad Editorial and the recently-acquired Recoletos group. In 2007, RCS'' revenue from the daily newspaper business was in excess of 1.3 billion euros.
Forward-Looking Statements
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995 -- With the exception of historical information, the matters discussed in this press release are forward-looking statements that involve a number of risks and uncertainties. The actual future results of ROO Group, Inc. could differ significantly from those statements. Factors that could cause actual results to differ materially include risks and uncertainties such as the inability to finance the company''s operations or expansion, inability to hire and retain qualified personnel, changes in the general economic climate, including rising interest rates and unanticipated events such as terrorist activities. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms, or other comparable terminology. These statements are only predictions. Although we believe that the expectations reflected in the forward-looking statements are reasonable, such statements should not be regarded as a representation by the Company, or any other person, that such forward-looking statements will be achieved. We undertake no duty to update any of the forward-looking statements, whether as a result of new information, future events or otherwise. In light of the foregoing, readers are cautioned not to place undue reliance on such forward-looking statements. For further risk factors see the risk factors associated with our Company, review our SEC filings.
Investor Relations: Todd Fromer KCSA Worldwide T: 212.896.1215 E: tfromer@kcsa.com Public Relations: Lewis Goldberg KCSA Worldwide T: 212.896.1216 E: lgoldberg@kcsa.com
Source: ROO Group
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